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AI has the potential to create great disruption in business, reshaping how we operate, learn, and innovate. While it is true that this emerging technology is capable of taking over some human tasks, it could also create new industries, reshape existing ones, and ultimately widen the scope of jobs available to many. Thoughtful implementation, with a critical eye on ethical considerations, and ongoing workforce training will enable businesses to adapt and embrace AI rather than fear it. AI can be deployed to assist in research tasks, to analyse vast amounts of data, to code, debug, predict and problem solve, as well as to create original content. However, companies that use AI to automate their operations solely to reduce employee numbers will only achieve short-term productivity gains.