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The increasing adoption of IoT technology across the industry verticals is driving the demand for integration of middleware in IoT technology market. Rising trend of smart homes, connected cities & factories, connected cars, wearables, consumer electronics, and others are creating a significant demand for IoT middleware market. However, lack of knowledge of IoT benefits, is hampering the adoption of IoT middleware market. Contrarily, the increasing government initiatives and investments in projects such as smart cities and automation is expected to fuel the growth of IoT middleware market in the forecasted years.