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Amazon’s “Hands off the Wheel” initiative is a model for how companies can adopt AI to automate repetitive jobs while retaining employees and transferring them to more creative roles. This strategy has allowed Amazon to stay ahead of competitors and remain nimble. The initiative originated at Amazon’s South Lake Union office towers in the mid-2010s, and has since been adopted by other companies. AI can be used to automate tasks, freeing up employees to focus on more creative and value-adding roles.