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This article explores how data streaming helps to innovate in the supply chain industry. Real-world case studies from global players such as BMW, Bosch, and Walmart show the value of real-time data streaming to improve the supply chain by building use cases such as automated intralogistics, tracking and tracing of vehicles, and proactive and context-specific decision-making with MES and ERP integration. Apache Kafka is the de facto standard for data streaming and is used to integrate and correlate incoming and outgoing information.