You Don’t Need A Machine To Predict What The Ftc Might Do About Unsupported Ai Claims

The FTC has recently issued guidance to companies regarding the use of AI in advertising and marketing. The guidance includes not exaggerating what an AI product can do and not making false or unsubstantiated claims about its efficacy. Companies should take this warning seriously as the FTC is paying close attention to this area and may take action if claims are unsupported.