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SOCi, a San Diego-based digital marketing outfit, has raised $120 million in funding to bolster its artificial intelligence (AI) software platform. The money brings the company’s total funding to $230 million since its founding in 2012. SOCi’s software targets brands with multiple locations and helps them manage their search and social media presence, as well as their online reputations. The company is using the new funding to expand into new markets and develop a new line of “Genius” products that use AI and machine learning models to automate digital marketing and decision-making.
