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SOCi Inc., a multi-location marketing platform, has raised $120 million to invest in a revolutionary line of A.I. marketing products and to expand into new markets. The round is led by JMI Equity, with participation from Vertical Venture Partners, Blossom Street Ventures, and strategic investor Renew Group Private Limited. SOCi aims to leverage the new investment to change the relationship its customers have with marketing software through a new line of “Genius” products, powered by advanced artificial intelligence and machine learning models.