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The potential benefits of deploying artificial intelligence (AI) and machine learning (ML) techniques within the insurance industry have been the subject of much market discussion and focus. Clear use cases are now emerging across consumer and commercial lines, with the potential to improve the customer experience, facilitate better underwriting and portfolio risk management, and create efficiencies in back-office operations. Board level interest in, and the rate of adoption of, AI is increasing, with most incumbent firms beginning to dip their toes into the water of AI to maximize efficiency gains in areas such as fraud detection, customer service, and pricing.