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Investment in AI technology has reached a record high this year, with Microsoft investing $10 billion in the startup OpenAI, who released their successful ChapGPT platform in November. AI tools have the potential to revolutionize many industries, including digital marketing, by automating and optimizing tasks, leading to improved efficiency and cost savings. Investors are interested in AI tools because they have the ability to create innovative solutions and disrupt traditional industries, promising big financial returns.