Why Brands And Marketers Should Embrace Synthetic Media

This two-part series explores the potential of synthetic media, which is generated by automation, and how marketers can integrate it into various use cases such as brand strategy, customer engagement, personalisation and analytics. AI-driven systems are able to generate audio/ visual content with such great fidelity that it is enthralling us in ways that were unthinkable just a few years ago. Going forward, brands will look for opportunities to leverage AI to forecast trends, understand customers, streamline communications and improve the overall experience.