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Marketplace competition is reaching a new high with the era of artificial intelligence. AI tools as services are popping up at a rate that is seemingly increasing firms’ productivity and competitiveness. This article explores the implications of offering AI and deep learning as a service to the entrepreneur, such as access to AI as a service for everything, the shortening of the development cycle, and content creation in the blink of an eye. These improvements are expected to amplify the institution of the market, significantly expand entrepreneurial opportunity, and lower barriers to entry in some markets.