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Generative AI is a technology that is used to create images from text descriptions. This article explores the way that AI image generation works, how brands are using it, and provides insights on how to most effectively use this technology. OpenAI’s DALL-E model is a popular AI image generation model that is used to generate images from text descriptions. After being trained on billions of image-text pairs, an AI model is able to comprehend the text’s context and meaning and create visually accurate images.