Explainable AI is a set of tools and frameworks that allow users to understand and interpret predictions made by machine learning models. This understanding removes the mystery behind AI modelling and democratises the usage of analytics across sectors. According to projections, the global ‘explainable AI’ (XAI) market size is estimated to touch USD 21 billion by 2030 from USD 3.5 billion in 2020. Additionally, generative AI tools like ChatGPT are likely to change the way marketing initiatives are getting leveraged. Many new-age companies are leveraging the power of explainable AI and ChatGPT by integrating those into their marketing analytics solutions.
