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Market research is a crucial tool for businesses to enhance the resilience and efficiency of their supply chains. By providing a detailed understanding of market conditions and potential risks, market research can help companies anticipate disruptions and implement innovative solutions. In the automotive industry, digital twins and flexible supply chains are being used to mitigate supply chain disruptions caused by geopolitical tensions and the shift towards electric vehicles. Other industries, such as healthcare, retail, and technology, are also utilizing market research to fortify their supply chains and adapt to changing circumstances.