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IKEA, a Swedish furniture retailer, has been sourcing from India for 40 years and is looking to expand its presence in the Indian market. With a focus on sustainability, the company aims to use only renewable or recycled materials by 2030. They also use digital tools to forecast demand and cater to customer preferences more efficiently. The brand is gearing up for its launch in the Delhi NCR market next year and is investing in its supply chain operations to ensure a successful launch.