Dubai Taxi Corporation (DTC) has developed a digital transformation strategy that seeks to accomplish a host of strategic goals such as digital mobility, excellent operation, financial sustainability, people’s happiness, and shaping the future. This strategy is built on 9 key drivers, including Artificial Intelligence, Smart Revenues, the Internet of Things, Smart City, Big Data, Governance, Security Systems & Upgraded Systems, Process Automation and Paperless Initiatives, Future Transformation, and Smart Services. These 9 key drivers encompass 45 initiatives, such as an automated AI response (chatbot) to customer inquiries, a voice virtual assistance at the call centre, a system for Taxi Demand Prediction, Driver Face Recognition System, Customer Voice Recognition System, Augmented Reality, onboard sensors, an integrated system for registering companies supplying foreign workers, and strengthening communication with companies.
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