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The global sales force automation software market is expected to see rapid growth in the coming years, reaching $17.80 billion by 2028. This growth can be attributed to the rise of predictive analytics, emphasis on data security and privacy, and the demand for real-time insights. Major trends in the market include sales analytics, integration with virtual reality, enhanced sales coaching and training tools, and the expansion of voice-activated assistants for sales tasks. Top companies in the market include Microsoft, IBM, Oracle, SAP, Salesforce, and Adobe.