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Zohar Bronfman, CEO and cofounder of Pecan.ai, emphasizes the importance of having a thoughtful and ROI-focused approach when implementing AI solutions like predictive analytics. He suggests using a framework that assesses both feasibility and value of potential use cases to drive measurable value in high-priority strategic areas. Three critical areas to consider are company’s top strategic priorities, operational inefficiencies, and key KPIs. Gathering information about each of these areas can lead to rich opportunities for predictive AI.