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AI is revolutionizing the retail landscape in 2024, with forward-thinking brands integrating AI-powered voice assistants to enhance customer experiences and streamline operational efficiency. Consumers are demanding real-time interactions and personalized experiences, which retailers are meeting with intuitive voice assistants and chatbots. AI-driven solutions provide instant access to product details and account information, delivering hyperpersonalized recommendations. AI is also being used to streamline customer service, routing inquiries based on machine learning and improving first-call resolution rates. AI-driven conversational interfaces are also being used to manage returns, providing comprehensive information and reducing the burden on retailers.