Add to Favourites
To login click here
This article explores the impact of Artificial Intelligence (AI) on marketing, from predictive analytics to chatbots and ethically responsible campaigns. It provides an overview of the major shifts that are revolutionizing modern marketing through AI solutions and tools, along with practical advice on leveraging and optimizing more AI-centric workflows in B2C and B2B settings. It also discusses the use of AI to analyze consumer data and behavior, enabling smart segmentation and predictive analysis algorithms to create highly targeted emails that lead customers down the sales funnel.