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Artificial Intelligence (AI) is revolutionizing the marketing landscape, enabling marketers to analyse vast amounts of data, gain insights around consumer behaviour, and personalize customer experiences. AI-powered Martech is transforming B2B marketing, allowing marketers to engage website visitors through chatbots and utilize predictive analytics in campaigns. AI is projected to drive B2B Martech spending of $8.51 billion by 2024, and is revolutionizing content marketing by generating original text with machine learning algorithms. AI’s ability to analyse data enables marketers to understand consumer behaviour patterns and predict future trends.
