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AI-powered personalization has become an essential tool for enhancing customer experiences, helping to address the “choice overload” phenomena. AI personalization is a win-win for both consumers and businesses, as it enables a completely new scale of business that was previously unsustainable. AI recommendation and personalization engines are helping to navigate the overwhelming scale of options in the digital era, and for businesses, there is tremendous revenue potential in being able to close abandoned carts. AI personalization is also helping manufacturers to identify the right number of colors or feature factors to produce each season.
