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The global data landscape is expanding rapidly, presenting organizations with an opportunity to leverage predictive analytics to transform their supply chains. This is especially important in today’s uncertain market, as the ability to act and pivot in real-time can make or break a bottom line. Predictive analytics empowers merchants to identify shipping patterns and trends by analyzing current and historical logistics data, enabling them to anticipate possible future events and outcomes and make informed decisions about handling shipments. This facilitates smarter shipping strategies, such as route optimization and accurate demand forecasting, allowing merchants to preemptively identify potential risks associated with shipping.