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Predictive analytics is a statistical technique used to find trends and forecast future events based on historical data. It has become more prevalent in the finance business due to the rise of big data and technological advancements. Predictive analytics can help with financial forecasting and planning in a variety of ways, such as anticipating loan default, forecasting future sales income, or identifying which investment possibilities are most likely to provide positive returns. However, data quality and biases can be issues with predictive analytics. As with any new technology, there are several hurdles that predictive analytics must overcome in the finance industry.
