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AI is quickly becoming a major contributor to personalization, allowing companies to create customized experiences that are tailored to individual users. AI-powered gaming and media experiences can now adapt based on users’ actions, providing unique moments of unexpected delight. AI-powered chatbots and copilots can engage with customers 24/7, while predictive analytics enable enterprises to analyze historical buying behaviors and preferences, driving hyper-personalized experiences. AI also powers the search, allowing users to find the information they need quickly and easily.
