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Digital transformation is transforming the retail industry, providing businesses with the opportunity to create personalized and seamless customer experiences. By leveraging customer data and embracing innovative technologies, retailers can create meaningful connections with customers and bridge the gap between physical and online retail. Through integrated systems, retailers can offer options such as buy online, pick up in-store (BOPIS), endless aisle, and hassle-free returns, catering to the ever-changing needs of tech-savvy consumers.