3 Ways Ecommerce Brands Can Use Ai For Personalization

AI-based personalization is becoming increasingly important for ecommerce brands, as seven out of 10 consumers now expect brands to personalize ads and product recommendations. AI-based personalization uses advanced algorithms to scan volumes of customer data and deliver information to customers based on their own specific behavior. This helps to boost customer satisfaction, brand loyalty and sales, as 78% of consumers are likely to make repeat purchases from companies that personalize.