This article discusses the emergence of precision farming, also known as smart farming or digital farming, as a solution to address challenges faced by modern farms. It explores the dynamics of the global precision farming market, including key drivers, market segmentation, major players, and future prospects. The adoption of precision farming technologies promotes sustainable agricultural practices and is driven by factors such as improved education and training of farmers, information sharing, and increasing consumer demand for organic food. The role of IoT in precision farming is also highlighted, with its ability to enable real-time monitoring and data collection through sensors. The market is segmented based on hardware, software, services, and applications, and major players in the market are discussed. Overall, the future prospects for precision farming look promising, with increasing adoption and advancements in technology.
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