Smart Beacon Technology: Revolutionizing Proximity Marketing Size, Demand, Key Players By Forecast 2031

The global smart beacon market is expected to grow at a rapid pace due to the increasing adoption of Internet of Things (IoT) connected devices. Smart beacons, which use BLE technology, enable context-aware notifications on IoT devices and are being used for proximity marketing by retailers and brands. The market is estimated to grow at a CAGR of 37.70% from 2021 to 2030, with the number of IoT connected devices expected to reach over 25 billion by 2030. Key players in the market include Estimote, Aruba, Kontakt.Io, Cisco, Bluvision, and more.