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Predictive analytics is a data-driven approach utilizing advanced technologies such as AI, ML, and IoT, to create models forecasting future events. Key industries, including healthcare, finance, and e-commerce, invest heavily in predictive analytics solutions for superior decision-making, data interpretation, and overall business performance. The BFSI industry holds the largest market share, but the scope of predictive analytics extends to other sectors like healthcare, telecommunications, and retail. The market is driven by technology deployments and is beneficial for online services, data interpretation, and overall business performance.