The smartphone market is becoming increasingly saturated, leading phone makers to focus on IOT and IOE strategies in order to diversify their product offerings and open up new revenue streams. Companies like Samsung, Oppo, Xiamo, Honor, and Huawei are targeting the South African market with IOT devices and solutions, taking advantage of Google’s ecosystem to improve smart home automation, business operations, and health and well-being for consumers. This move into the IOT space allows manufacturers to tap into new local markets and expand their revenue streams.
