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In this article, we explore the transformative technology trends set to redefine business strategies in the coming year. At the forefront of this evolution stands Artificial Intelligence (AI), a force poised to revolutionize business strategies in 2024. The integration of AI is no longer a futuristic concept but a present reality, with applications spanning industries such as healthcare, finance, and manufacturing. The Internet of Things (IoT) is also expanding its footprint, and in 2024, it will be a key player in reshaping how businesses operate. Beyond the realm of smart homes, IoT is becoming an integral part of business operations, optimizing processes, and enhancing connectivity.