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In his book Marketing 5.0, Philip Kotler explores the post-pandemic world of marketing and the use of human-mimicking technologies such as artificial intelligence, augmented reality, natural language processing, robotics, sensors, virtual reality, and blockchain. He believes that the new marketing paradigm includes the convergence of these technologies, strategies, and innovations, which may be difficult for small to mid-sized companies to fully integrate. AI is both exciting and scary, as it has the potential to replace people in certain roles.
