The automotive industry is a hotbed of innovation, with activity driven by connected and autonomous vehicles, and growing importance of technologies such as artificial intelligence and cloud computing. GlobalData’s Technology Foresights has identified 290+ innovation areas that will shape the future of the industry, with Vehicle head up displays (HUDs) being a key innovation area in IoT. These innovations follow an S-shaped curve, from early emergence to accelerating adoption, before finally stabilising and reaching maturity. Acoustic vehicle signalling devices, autonomous parking, and brake pedal sensors are disruptive technologies in the early stages of application, while vehicle head up displays (HUDs), smart light dimmers, and automatic actuated vehicle doors are some of the accelerating innovation areas.