Generative Ai With Google Lens To Detect Counterfeits In Pharma

Counterfeit pharma is a major issue that can jeopardize patient safety, infringe on intellectual property rights, and undermine the credibility of the pharma industry. Current methods of combating counterfeits are often time-consuming, expensive, and prone to human error. Combining generative AI and image recognition is a more efficient and accurate solution to identify counterfeit drugs and protect public health. Google Images has recently introduced features to its image search results to display the creator of the image, the credit line, and a copyright notice. This system requires advanced Generative AI algorithms to analyse visual patterns, text, and packaging features to identify discrepancies between genuine and counterfeit drugs.