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AI technology is becoming increasingly popular, with the launch of Chat GPT, a virtual assistant that can assist professionals in carrying out their duties across industries. The financial services sector is split on embracing the technological advancements that Chat GPT brings to the industry, with some experts seeing the benefits to efficiency and accuracy that AI can bring, while others are sceptical. We asked financial services experts to tell us what they think of the current state of AI technology and its potential impact on the financial advice profession, with some seeing it as a way to make advisors’ lives easier, while others believe that a happy medium of human intervention is needed.