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Generative AI is a form of machine learning that uses data to generate content such as text, audio, video and images. It has a wide range of applications, but it also has a large energy footprint. Training AI models requires massive computational power, and OpenAI’s GPT-3 model alone requires enough energy to power an average American’s home for more than 120 years. Companies that can help reduce the energy impact of AI could create opportunities for equity investors.