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The global marketing attribution software market is expected to reach $12.9 billion by 2031, growing at a CAGR of 15.5% from 2022 to 2031. The market is driven by the increasing adoption of digitalization and Industry 4.0, creating a need for seamless solutions to meet business requirements. The solution segment dominated the market in 2021 and is expected to continue this trend in the forecast period.
