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Rytis Ulys, Analytics Team Lead at Oxylabs, discusses key trends shaping the future of data analytics and the role of Generative AI and Machine Learning. He believes that the key effect of Generative AI is data democratisation, allowing non-specialists to dive deeper into data analysis. However, caution should be taken as AI-powered tools are not 100% accurate and cannot replace the nuanced understanding of business. The second trend is the move towards a single AI system that integrates various types of analytics into one solution.