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Generative AI is becoming increasingly available and is being used to create repeatable, automatable functions. It can be used to accelerate time to arrival at a pre-determined destination, or as an engine to take customers where they need to go across the entire customer journey. Companies should focus on having a comprehensive data governance strategy in place, as well as a clear understanding of the data used to train AI models, in order to ensure the safety of their genAI deployments.
