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Businesses of all sizes are collecting more data than ever before, but many – particularly small and medium-sized businesses (SMBs) – have trouble understanding how to get the most out of their data. A survey of more than 800 C-suite executives, VPs, and directors from SMBs found that only 35% of respondents use cloud-based analytics. With cloud-based data analytics and data-driven insights, SMBs can enhance operations and lower operational costs, elevate the customer experience, and, ultimately, drive considerable growth. Data and analytics can be used to transform customer experiences, retain and recruit customers, optimize marketing campaigns, and more.