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Cameron Dawson (commercial director, Keystone) and Sean Tennent (group growth officer, MACmobile) have recently partnered to offer a revolutionary solution for optimising the use of data insights. This subscription-based sales recommendation engine, powered by AI and machine learning, will provide real-time insights to customers to accelerate sales growth. According to the IDC FutureScape Retail 2023 predictions, by 2025, 20% of the top 100 global retailers will drive holistic business results using AI systems. Keystone has been in existence for over six years and has built a comprehensive data and analytics company.