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The fourth industrial revolution, also known as Industry 4.0, is characterised by increased automation and integration of smart machines. This is driven by disruptive trends such as IoT, cloud, machine learning, data and analytics, human-machine interaction, robotics and advanced manufacturing technology. Global IP traffic has crossed the zettabyte threshold and is expected to reach 333 exabytes in 2022. Data-driven sustainability means collecting and using data to make decisions that will help build sustainable enterprises.