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Technology and data are essential components of modern businesses. Big data, a by-product of technology, provides businesses with the tools to make informed decisions. According to a study by Foundry, 88% of IT decision-makers believe that data and its analysis can drastically change how their company operates in the next 1-3 years. Big data analytics has transformed how businesses operate, decide, and strategize, allowing them to glean insights into the preferences and habits of their customers. An article published in the Harvard Business Review (HBR) further highlights the profound impact of big data.
