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This article examines the top all-in-one and specialized data analytics platforms that are empowering brands today. Business data analytics is a rapidly evolving technology, and according to an August 2023 Statista report, by 2029, the big data analytics market is expected to reach over $655 billion U.S. dollars. The article discusses the features of a best of breed data analytics platform, such as AI and machine learning for predictive analytics, real-time data processing, data privacy and security, data democratization, and cloud-based analytics solutions.
