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This article aims to unpack some of the questions raised by AI, with a practical angle and a focus on guidelines for a safe approach to implementing AI in businesses. AI is a subset of computer science, where systems using mathematical algorithms, data and increased computing power can approach human tasks such as “learning”, “making decisions” and eventually “performing tasks”. AI systems can now process huge amounts of data at record speed, reading and analysing more data than any human could do in its lifetime. AI models will then break down each piece of training data into (sometimes billions of) small tokens and, via statistical analysis, establish patterns and probabilistic relationships between each token. Understanding both how AI works and the current legal framework is critical for businesses implementing artificial intelligence solutions.