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In the era of data-driven marketing, machine learning has been transforming industries for years and offers a powerful tool to gain insights into customer behavior. Its primary benefit lies in its ability to analyze large datasets with unparalleled speed and accuracy. However, many marketers have yet to tap into the full potential of machine learning due to several common challenges, such as the quality and structure of data. To leverage machine learning, data must be cleaned, consolidated, and prepared to reveal its hidden value. For those eager to start experimenting with machine learning, it is important to consider newer, more advanced technologies that can handle larger datasets and provide user-friendly interfaces.
