Add to Favourites
To login click here
Generative Artificial Intelligence (GAI) has revolutionized the way content is consumed, and has enabled content to become more creative. Jon Williams, the global head of agency business development and solutions at AWS, discussed with Media Daily News (MDN) the use of GAI for advertising and marketing. He highlighted the importance of having a strong data foundation and vector embeddings before embarking on a GAI journey. Additionally, he discussed common problems in financial services, retail, and advertising, and how AWS has released Vector engine for OpenSearch serverless and Entity Resolution to help solve these issues.
