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Data modeling has been pushed to the backseat in recent years due to the demand for speed, but it is making a resurgence as businesses aim to extract measurable business value from their data. Satish Jayanthi, CTO and co-founder at Coalesce, believes that data modeling is even more critical with the increase in AI and machine learning use. He outlines the key challenges associated with modeling complex, unstructured data, and how to overcome them.