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LaLiga, the premier football division in Spain, is leveraging artificial intelligence and machine learning to deliver new insights to players and coaches, and to transform how fans enjoy and understand the game. LaLiga has also spun out a tech subsidiary, LaLiga Tech, to offer technology platforms, services, and consultancy to the sports and entertainment industry. Mediacoach, a data analysis platform, is the centerpiece of LaLiga Tech, and it uses Azure infrastructure to collect, interpret, and showcase insights from approximately 3.5 million data points captured in near real-time per match. Beyond Stats, a portal powered by Mediacoach, packages and presents data for media and fans via a range of accessible dashboards.